JB Football Coaching
JB Football Coaching is a football coaching business in Bonnyrigg, Midlothian, run by Jonathan Brown: one to one sessions, small groups, performance groups and holiday camps for boys and girls of every age. I built its website from scratch and it went live on 31 October 2026. I show it because I can tell you why every decision was made, and because football is a world I know first hand.
- Client
- JB Football Coaching, run by Jonathan Brown
- The business
- 1:1 coaching, small groups, performance groups and holiday camps, with booking through Pembee
- Area
- Poltonhall Sports Complex, Bonnyrigg, Midlothian
- What I did
- Design, build, copywriting, a separate phone version, hosting setup and launch
- Live site
- jbfootballcoaching.com
A coach with a real following, and nowhere that explained it all.
Jonathan already had players, parents who rated him and a busy week of sessions. What he did not have was one place that explained how he coaches, what the four ways to train are, and how to book, so everything ran through social media and messages.
For a coach, a parent decides in seconds whether to book. They want to know who is coaching their child, where, what it costs and whether it is safe. The site is built so every one of those answers is a tap away.
Six decisions, and why I made each one.
Make booking the obvious next step
There is a Book button in the navigation on every page and a Book your first session button in the first screen. A parent can book through Pembee, or message Jonathan on WhatsApp first if they have a question.
Never let the prices go out of date
Prices and times live on Pembee, the booking system Jonathan already uses, so the site points to them and never copies them. When he changes a price there, the site is already right.
Say what he stands for in one line
The first thing a visitor reads is Understand the player first. It is Jonathan's own approach, in his own words, before any list of sessions.
Show the real place and the real sessions
Every photo and clip is Jonathan's own: the pitch at Poltonhall, his sessions and his coaching. No stock photos, and no watermarked press photos.
Build the phone version properly
Most parents will open it on a phone, so phones get their own portrait hero, a simple menu and large tap targets. I checked every page at phone width, one by one.
Put safeguarding in the open
Safeguarding, code of conduct, booking terms and privacy each have their own page, written from Jonathan's own documents, so a parent can read them before they book.
A site a parent can understand in seconds.
Every part of the site is there for a reason. Here is the home page with the choices from the game plan marked on it.
1234- 1Book is always in reachIn the navigation on every page. Decision 01
- 2Book in one tapStraight from the first screen. Decision 01
- 3His approach, in one lineUnderstand the player first. Decision 03
- 4The real pitchJonathan's own aerial photo of where he coaches. Decision 04
What I can say honestly, and what I won't.
- Ownership
Jonathan owns his own address
Jonathan bought the domain, jbfootballcoaching.com, himself, so the address is his and stays his whatever happens next.
- Booking
One tap from every page
A parent can reach booking, or message Jonathan on WhatsApp, from the navigation on any page, on a phone or a computer.
- Prices
Always the current ones
Prices and times are read from Pembee, so there is only one place to update and the site can never show an old price.
- Honesty
No made up numbers
The site went live on 31 October 2026, which is too new to claim anything about bookings or search results. When there are real numbers worth showing, they go on this page, with the date.
- Next
Found on Google
Google Search Console and Jonathan's Google profile are the next steps, so families searching for football coaching in Midlothian can find him.
More work, and how it gets built.
"I build the foundation. I run the engine. You own the returns."
Let's talk about what your business actually needs.
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