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Pricing

What this actually costs, and why.

A one-time build to own outright, then an optional retainer built service by service, not a marketing range, real numbers, with every discount rule shown up front.

Phase 1 · The Foundation

Website Build, from $650

Not an expense: a capital investment in a permanent digital asset you own outright from day one, structured in two clean payments: deposit to start, balance on completion.

Bespoke, custom-coded, yours outright.

No stock template, no ongoing subscription required to keep it live. Bespoke design architecture, rapid performance optimization, and custom conversion funnels built around how your business actually books or sells. Two payments: deposit to start, balance on completion.

$650
Starting Price · Fixed Scope
What's actually included +
  • Bespoke design architecture, not a stock template
  • Rapid performance optimization, real mobile speed, not an afterthought
  • Custom conversion funnels built around how your business actually books/sells
  • Full ownership of the finished site, no ongoing subscription required to keep it live
What's not included at this price +

Ongoing SEO, social media, ad management, and content updates are separate, that's the retainer below, and it's optional. A larger scope (e-commerce, bookings with payment processing, multi-location setups) is quoted individually on the call, since "from $650" is the honest starting point for a standard single-location build, not every possible scope.

Phase 2 · The Growth Retainer Architecture

Build your retainer, service by service.

No fixed tiers to squeeze into, pick exactly what your business needs. Run more together and the rate drops, because more of it compounds.

2 services: 10% off. 3 services: 20% off. All four: a flat $2,500/mo bundle.

Website Build = the revenue vehicle. Growth Retainer = the fuel and the co-pilot ensuring every mile yields a return.

The 12-Month Arc

What the retainer actually looks like over a year.

Not a subscription fee, an appreciating asset. Here's the illustrative shape of how it compounds, not a guarantee, a realistic pattern.

Months 1 to 3 · The Foundation & Baseline +

Technical leaks get fixed, the site gets properly indexed, and the first baseline ad tests go live while local search intent starts getting captured.

  • SEO: indexation fixed, Core Web Vitals optimized, local schema markup shipped
  • Ads: first baseline creative and audience tests launched
  • Content: initial local-intent pages published
Months 4 to 8 · The Compounding Curve +

Organic rankings start compounding on themselves, ad creative iterates past the early baselines, and review loops start locking in trust.

  • SEO: earlier pages start ranking, authority pages compound on them
  • Ads: underperforming placements cut, budget reallocated to what converts
  • Content: fresh proof and testimonials keep the site active and current
Months 9 to 12 · Autonomous Authority +

A defensible local authority position, with inbound lead flow running on autopilot so you can focus purely on fulfillment.

  • SEO: rankings defended against competitors, gap keeps widening from a static site
  • Ads: spend efficiency plateaus high, mostly maintaining position
  • Content: steady drip of proof keeps trust and rankings both intact

Illustrative trajectory of how capital compounds over time, actual velocity depends on your market and starting position, mapped out on the strategy call.

Pricing FAQ

Direct answers.

01Flexibility
Do I have to sign up for the monthly retainer?
No. The website build stands entirely on its own as a high-converting asset you own outright. The retainer is an optional lever for businesses that want ongoing marketing execution to compound their returns after launch.
02Flexibility
Can I change which services I'm running month to month?
Yes. There's no long lock-in contract forcing you into a fixed combination, if your priorities shift, the services and the price adjust with them, discussed directly, not buried in fine print.
03Return
How do I know this investment will pay for itself?
I don't use fabricated ROI calculators or fake guarantees. On the strategy call, I look at your current customer value, local search volume, and margins to determine realistically what it will take for your site and marketing to cover their own costs and generate a clear return.
04Ownership
What happens after the site launches if I don't take the retainer?
You own it outright. If you want to keep growing from there, that's what the retainer covers, otherwise the site is yours to run as-is, no strings attached.

"I build the foundation. I run the engine. You own the returns."

Let's talk about what your business actually needs.

No pressure, no corporate pitch. Book a short call, or email me directly if that's easier.

Book a Free Call →
Or email hello@alastairbanwell.com