Notes on websites that actually convert.
Practical, no-fluff writing on web design, local SEO and what actually moves the needle for small businesses.
Is Your Website Address Really Yours?
Many small business sites sit on a free builder address. Who owns it, why old copies stay online, and what an address of your own changes.
DomainsA Client Changed The DNS Exactly As I Said. Nothing Happened.
On launch day a client changed his DNS settings exactly as I asked and nothing changed. Here is how I found where the domain really pointed, and the safe order that fixed it.
LaunchThe Website Launch Checklist Most Small Businesses Never Get
I launched a site for a small garden service business this week. Here is the launch day list: domain, redirects, security, Google, phone testing and speed, in the order I did it.
GoogleWho Actually Owns Your Google Business Profile? Check This Week
The first thing most clients tell me they want is to be found. The second, once I ask, is to be in control of it. Here is how to check who controls your Google listing in two minutes.
SpeedWhy Your Website Feels Slow On A Phone, And What Actually Fixes It
My own site felt slow in one browser this week, and my first test of it was wrong. Here is how to check a website's speed fairly, what usually causes the slowness, and the fixes that worked.
TrustYour Gallery Needs Your Best 25 Photos, Not All 80
This week I listed every photo on a website I am building for a youth football club. The gallery alone had 82 photos and videos. Here is why your best 25 will do far more for you, and how to choose them in an evening.
Getting FoundYour Website Might Not Even Be On Google
This week I found out Google had never once looked at my own pricing page. Not ranked it badly. Never looked at it. Here is how to check whether the same is true of your site, in about two minutes, for free.
TrustSix Small Things That Quietly Cost You Enquiries
I looked closely at several dozen small business websites this week. The same six faults kept appearing. None of them is a design problem, all of them cost real enquiries, and most take under ten minutes to fix.
TrustWhy I Won’t Put Fake Numbers On Your Website
A client sent me a design with invented like counts and a match result that never happened. Padding the numbers feels harmless. Here is what it actually costs you.
Getting ClientsWhy People Book A Call And Then Don't Turn Up
Two people agreed to calls with me in one week and neither appeared. I assumed they had changed their minds. The real reason was mechanical, and it takes about five minutes to fix.
Getting FoundYour Own Website Vs Being Listed On Someone Else's
A club page, a directory profile or a marketplace listing can bring you work. None of them belong to you, and that difference shows up the day the relationship changes.
PricingHow Much Should A Small Business Website Actually Cost
Templates, subscriptions and bespoke builds all get called "a website." The real costs and trade-offs behind each rarely get explained honestly.
SEOHow A Brand New Website Actually Gets Found By Google
Not a growth hack, the real, unglamorous checklist I run through every time a site goes live, including my own.
Web DesignWhat Actually Makes A Small Business Website Convert
Real lessons from building live sites for a carpenter, a landscaper, and a sports brand: what actually gets more calls, and what's just decoration.
More posts coming as new projects launch. Have a question you'd want answered here? Let me know.
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