How the work actually happens.
Four phases, one person doing all of it, no handoffs, no account manager translating between you and whoever's actually doing the work. Here's exactly what happens at each stage, what it takes from you, and what to expect if something needs adjusting along the way.
Discovery
A real conversation about your business.
Build
Designed and built by me, with drafts along the way.
Launch
Live and fully wired to how you work.
Retainer
Optional monthly work that compounds.
Discovery and return modelling.
What happens: a real conversation about your business: what's working, where leads or bookings are leaking, and what a genuine win looks like in the next 3 to 6 months. I'll ask about your margins and current customer value, because that's what determines whether a build and a retainer make financial sense, not just whether the site looks good.
- Timeframe
- One call, usually 30 to 45 minutes. No multi stage sales process.
- What I need
- Honesty about your current numbers, even rough ones, and a real answer on what's not working, not just "we need a new website."
- What you get
- Competitor revenue teardown
- Tech stack selection
- Clear conversion baseline
Asset engineering.
What happens: I design and build the site myself, from a wireframe and copy pass through to a fully custom build, no theme, no template dump, no outsourced developer you'll never speak to. You'll see drafts along the way.
- Timeframe
- Most builds take 2 to 4 weeks from the discovery call to launch, depending on content and page count.
- What I need
- Your existing branding and content if you have it, and reasonably quick feedback on drafts.
- What you get
- Wireframe and persuasive copy pass
- Full custom build
- Mobile speed and conversion QA
Capital deployment.
What happens: the site goes live, fully connected to whatever your business actually runs on: analytics, booking systems, contact forms, payment links if relevant. Nothing sits half wired.
- Timeframe
- Launch day itself is usually a few hours of final QA and go live steps once the build is approved.
- What happens after
- You own the site outright. If you're not moving into a retainer, this is where the relationship can simply end, no lock in, no forced renewal.
- What you get
- Analytics and tracking wired
- Forms and booking connected
- Final conversion QA pass
Compounding growth.
What happens: whichever services you've picked (SEO, social media, ads, website updates) start running on a real monthly cadence, not a one off campaign that fizzles out. See the full pricing breakdown for what's included in each. If you want to see what happens to a site once it is live, here is how a new site gets found by Google.
- Cadence
- Monthly execution, with the rhythm depending on the service: ad iteration happens weekly inside the month, content and SEO work follow a monthly plan.
- What I need
- A monthly check in isn't required, but you're always welcome to ask what's been done.
- What you get
- Monthly SEO signals
- Ad iteration cycles
- Fresh content and proof
What the first call actually covers.
No pitch deck, no pressure. Here's the real agenda.
- Setup
Your current setup
What you're working with now, whether that's an old site, no site, or something that's just not converting.
- Outcome
What working actually looks like for you
More bookings, more calls, more foot traffic, the real business outcome, not just a nicer looking site.
- Scope
An honest read on scope and price
Whether the build alone makes sense, or whether a retainer is worth discussing now versus later.
- Pressure
No pressure to decide on the call
You can take the proposal away and think about it. There's no expiring discount or artificial urgency.
If something isn't working.
You're talking directly to the person who built the site and runs the campaigns, not a support queue. If something's broken, underperforming, or just not what you expected, you tell me directly and I fix it. There's no account manager to route the message through, and no "that's a different department" excuse, because there isn't a different department.
That said, I won't promise results I can't back up. Growth marketing takes real time to compound, see the 12 month arc for an honest, illustrative sense of that timeline. If something genuinely isn't right, the fix starts with a direct conversation, not a support ticket.
Straight answers.
Not seeing yours? Ask me directly, I reply myself.
hello@alastairbanwell.comSee what it costs →How long does a build take?
Most builds take 2 to 4 weeks from the discovery call to launch, depending on content and page count.
Do I have to take the retainer?
No. After launch you own the site outright, and the relationship can simply end. No lock in, no forced renewal.
Who actually does the work?
One person, me, from the first call to launch day and beyond. No handoffs and no account manager.
What if I do not like the first draft?
Tell me directly and I change it. You see drafts along the way, so nothing arrives as a surprise.
"I build the foundation. I run the engine. You own the returns."
Let's talk about what your business actually needs.
No pressure, no corporate pitch. Book a short call, or email me directly if that's easier.
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