Services/Paid Ads

Paid ads for small local businesses.

The fastest way to put you in front of people who are looking, when you have places to fill or a new service to launch.

$1,000a month, plus ad spend
Ad spend
Paid by you straight to Meta or Google. It is on top of my fee and never goes to me.
Commitment
None. Switch off any month.
Speed
You can be in front of people looking for you within days.
Best for
Slots you cannot fill, camps, a new service.
Picture this

A new class starts with four places still free. A few days later the enquiries come in from people near you who were already looking, and you did not have to chase anyone.

Who this is for

Built for owner-run businesses.

Businesses with something specific to fill: a class, a camp, a quiet month, a new service.

Owners who want results sooner than SEO can give.

What you get

What is included, and what is not.

Included

  • Testing different messages and images to find what makes someone get in touch
  • Budget moved every week away from what is not working and into what is
  • Targeting sharpened by who actually enquired, not guesses
  • Real photos from your work, never stock images

Not included

  • The ad spend itself, which is separate.
  • A guaranteed number of enquiries.
  • Running ads at a landing page that does not work. I will tell you if the site needs fixing first.

An honest caveat. Ads make sense when you have places you cannot fill, not before. If your diary is already full, keep your money.

How it works

Three steps, one person.

  1. Set up

    A clear offer, the right audience and one landing page, plus tracking so we can see what happens.

  2. Test

    A small budget on a few messages to find what gets a response.

  3. Improve every week

    Move the money to what works and stop what does not.

Related: SEO, Social Media, and the full process and pricing.

The journey

What the first weeks look like.

  1. Week 1

    Offer, audience and tracking

    A clear offer, the right audience and one landing page, with tracking so we can see what happens. If the site needs fixing first, I will say so.

  2. Weeks 2 to 3

    Test

    A small budget across a few messages and images, to find which one makes someone get in touch.

  3. Week 4

    The first review

    We look at who actually enquired and what it cost. The budget moves away from what is not working.

  4. Month 2 and on

    Improve every week

    Money keeps moving to what works. Ads can run within days, but the first weeks are for learning what your customers respond to, not for results.

Your part

What I need from you.

An ad budget, paid straight to Meta or Google and set by you.

Real photos and clips from your work.

Quick replies to new enquiries, so the ones the ads bring in do not go cold.

Questions

Straight answers.

Not seeing yours? Ask me directly, I reply myself.

hello@alastairbanwell.com
How much should I spend on ads?

It depends on your area and what a customer is worth. We start small, learn, then decide. The spend is yours and I will show you where every rand or dollar goes.

How soon will I get enquiries?

Ads can put you in front of people within days. Results vary, and I will not promise a number.

Does my site need to be good first?

Yes. Sending people to a weak page wastes the budget, so I will say if it needs work first.

Can I combine it with SEO?

Yes. SEO builds slowly and ads work quickly, so they pair well. See the pricing.

"I build the foundation. I run the engine. You own the returns."

Let's talk about what your business actually needs.

No pressure, no corporate pitch. Book a short call, or email me directly if that's easier.

Book a Free Call →
Or email hello@alastairbanwell.com