Falcons United
Falcons United is a nonprofit youth soccer club serving Carteret, Onslow, Jones and Craven Counties in North Carolina. I built its new website from scratch and it went live on 26 October 2026. I show it because I can tell you why every decision was made, and because soccer is a world I know first hand.
- Client
- Falcons United, a nonprofit youth soccer club. President and founder: Shane McCauley
- The club
- Rec, Classic, camps and tournaments, with registration through PlayMetrics
- Area
- Carteret, Onslow, Jones and Craven Counties, North Carolina
- What I did
- Design, build, copywriting, a separate phone version, hosting setup and launch
- Live site
- falconsunitednc.com
A club that ran well, with no single home for it online.
Falcons United already worked. Families registered through PlayMetrics, league standings lived on league pages, and the club emailed its players from a sports platform. What it needed was one public home that explains the club to a parent, a sponsor or a new coach, and sends each of them to the right place.
For a club where every child plays for free, being found and trusted is the whole job. A parent has to understand the club in seconds and register without hunting. A local business has to see what sponsoring actually does. That is what the site is built around.
Six decisions, and why I made each one.
Put registration in front of everyone
There is a Register button in the navigation on every page and a Register on PlayMetrics button in the first screen. They go straight to the club's own PlayMetrics pages, and I tested every link before launch.
Show the real club
Every photo is the club's own: teams, camps and community days, sorted by the club's own categories (Rec, Classic, Camps, Community, Experiences, Tournaments). No stock photos.
Build the phone version properly
Most families will open it on a phone, so phones get their own portrait hero video, a simple menu and large tap targets. I checked every page at phone width, one by one.
One place for what parents ask
The Falcons Hub holds field status, the weather, club news, registration and the league standings links. A parent FAQ, the game rules and the coaches' training videos and club standards documents sit alongside it.
Make sponsoring clear
The sponsors page shows the local businesses already backing the club and explains how to get involved. The sponsorship packages are the ones the club approved, nothing more.
Keep it fast and in the club's hands
The domain is in the club's own account. The site is plain, fast code with security headers on every page, and the colour scheme is locked so a phone in dark mode shows the design the club approved.
A site that explains the club in seconds.
Every part of the site is there for a reason. Here is the home page with the choices from the game plan marked on it.
1234- 1Register is always in reachIn the navigation on every page. Decision 01
- 2Register in one tapStraight to the club's PlayMetrics page. Decision 01
- 3Who it is for, in one lineNonprofit, four counties, every kid plays. Decision 04
- 4The whole club in five linksAbout, Programs, Coaches, the Hub and Sponsors. Decision 04
What I can say honestly, and what I won't.
- Ownership
The club controls its own address
The site runs on the club's own domain, falconsunitednc.com, held in the club's own account.
- Registration
One tap from every page
A parent can reach the club's PlayMetrics registration from the navigation on any page, on a phone or a computer.
- Speed
Fast on a laptop, good on a phone
On Google's own PageSpeed test on 26 October 2026, the home page scored 100 for performance on a laptop and 86 on a phone, with 100 for best practices on both and 92 for SEO. Scores vary a little between runs.
- Honesty
No made up numbers
The site went live on 26 October 2026, which is too new to claim anything about sign-ups or search results. When there are real numbers worth showing, they go on this page, with the date.
- Next
Found on Google, then announced
Google Search Console is being set up under the club's own account, and the club announces the new site when it is ready.
More work, and how it gets built.
"I build the foundation. I run the engine. You own the returns."
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